The Vision

When I was still working at the health club, planning to set out on my own with my own fitness coaching business, I did a lot of business plan writing exercises.  One question that always comes up is, “What is the vision for your company?”  Other variations of this are, “What is the ‘why’ behind what you want to do?”, and, “What is your message?”  I was doing another business planning exercise this morning (I revisit this stuff from time to time), and the questions came up again.  So, I thought it would be good to share my answers here.

Why do I want to coach people on health & fitness?

I want to save the world one healthy lifestyle at a time.  

What are my principles as a coach?

• Grow or die
• Be the change you want to see in the world
• Autonomy
• Independence
• Do-it-yourself
• Investigate, practice, and understand
• Do it your own way (serve the individual)
• Each one teach one (serve the community)
• Start with thoughts & ideas, then behaviors & habits, then expressions of physical fitness

What is my message?

Take responsibility for yourself, your surroundings, and your impact on the world.

Ok.  So these are the quick, off-the-cuff answers to these questions of meaning, but what is the larger vision?

The vision is to see one person at a time (starting with myself) realize their own value, appreciate their own agency, and begin to make choices that lead to them being smarter, wiser, healthier, more productive, and more valuable to themselves and to others.  Each person will develop a sense of ownership and responsibility over their own life and their immediate surroundings, then spread the love through serving and empowering others.  When we are each being the best version of ourselves, we will be better able to communicate honestly and respectfully with others, and therefore be able to understand one another better and accomplish greater social good.

So, that’s it in a nutshell:

Smart, Fit, and Clean = Saving the world one healthy lifestyle at a time.