I call it the future of health & fitness, not because that’s a trademark or a slogan (it does sound super slogan-y), but because I honestly predict this model growing in both the healthcare industry and the fitness industry over the coming years. I’ve been seeing this growth unfold in the fitness business for quite some time. I often read articles about various healthcare-industry players making moves in the direction of health-coaching and personalized health as well.
What is it?
- Individual = One person, one coach, one program.
- Design = A plan using exercise, nutrition, and behaviors to increase your function.
- Coaching = Helping you be the best version of yourself.
It’s a coach, helping an individual to optimize their workouts, meals, and lifestyle through program design so that they can be the healthiest and most functional version of themself.
That’s the dirt-simple definition, but for you to actually understand how it works, I usually break it down into 5 steps:
- Define Your Goals
- Assess, Don’t Guess
- Design Your Program
- Implement Your Program
- Evaluate Progress
In this next series of blog articles, I will define each of these 5 steps in greater detail and paint the picture of how all this fits together into a seamless whole. Watch this space.
SMART, FIT, AND CLEAN 
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